Wellness & NutritionAltrient × 3 Athletes — #BeYourBest Campaign
Liposomal supplement brand Altrient selected three athletes from a large applicant pool for its motivational #BeYourBest campaign.
Overview
The campaign
Through Sport Endorse, Altrient Liposomal supplements ran a promotional campaign, selecting three athletes — Canadian Paralympian Madie Wilson-Walker, coach Benjamin Lawmann and Irish ultrarunner Conor O'Keeffe — to create digestible, motivating Instagram content around the hashtag #BeYourBest.
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