Food & DrinkAlpro × Paul Conroy — Galway Sampling Activation
Galway footballer Paul Conroy activated Alpro's 'This Is Not M*lk' sampling campaign at Eyre Square during its national roadshow.
Overview
The campaign
For Alpro's 'This Is Not M*lk' nationwide roadshow, Sport Endorse connected the brand with Galway senior footballer and teacher Paul Conroy. Paul attended a press photocall, engaged consumers at a sampling event in Galway and pushed campaign messaging across social.
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