Healthcare & PharmaActive Iron × 15+ Athletes — Global Women's-Health Campaign
Active Iron partnered with Sport Endorse to activate 15+ female athletes across Ireland, the UK and the USA, delivering an educational social campaign focused on women's health and athletic performance.
Overview
The campaign
Active Iron partnered with Sport Endorse to scale awareness of women's iron health across Ireland, the UK and the USA by connecting with 15+ female athletes, including Annabel Dimmock, Kiara Parker and Vicky Fleetwood. Managed seamlessly through our digital platform from athlete sourcing and approvals to campaign delivery.
The challenge
Active Iron wanted to educate active women about the importance of maintaining healthy iron levels while increasing brand awareness across multiple international markets.
Rather than relying on traditional advertising, the brand wanted trusted female athletes to communicate the benefits of iron supplementation through authentic content rooted in sport and personal performance. Delivering this at scale required identifying suitable athletes across three countries, coordinating product deliveries, managing approvals, and keeping multiple creators on schedule.
Managing this process manually across Ireland, the UK and the USA would have created significant administrative overhead and inconsistent campaign execution.
The Sport Endorse solution
Sport Endorse supported Active Iron throughout the campaign lifecycle using its athlete marketplace and campaign management platform.
Following a detailed campaign brief focused on female athletes, Sport Endorse sourced relevant talent across multiple markets, coordinated product shipments, managed athlete communication, monitored content progress, and facilitated brand approval before publication.
Internal campaign records also show Sport Endorse continuously expanded the athlete roster during delivery to maximise campaign reach and utilise the available campaign budget.
This streamlined workflow enabled Active Iron to manage a large international athlete campaign through a single platform while maintaining consistent campaign messaging around women's health, energy and athletic performance.
Athlete fit
Authenticity was central to the campaign.
Rather than selecting generic lifestyle influencers, Active Iron partnered with female athletes whose audiences naturally trusted their advice on health, training and recovery.
The campaign featured internationally recognised athletes including:
Annabel Dimmock (Professional Golf)
Kiara Parker (Team USA Sprinting)
Vicky Fleetwood (England Rugby World Cup Winner)
Internal campaign records also show additional female athletes were sourced across athletics, rugby and endurance sports to broaden campaign reach while maintaining relevance to Active Iron's educational positioning.
Deliverables
- Multi-market athlete sourcing across Ireland, UK and USA
- 15+ female athletes selected for campaign participation
- Product fulfilment coordinated for participating athletes
- Athlete communication managed throughout campaign
- Brand content approval workflow managed prior to publication
- Educational athlete-generated social media content
- Reel, TikTok and social media content creation (market dependent)
- Women's health educational messaging integrated into creator content
- Ongoing athlete sourcing throughout campaign to maximise campaign scale
- Targeted PR activity supporting the wider campaign
Results
“Sport Endorse were instrumental in sourcing the right talent to communicate our message across multiple channels. They made the process easy, professional, and cost-effective.”— Claire Lynch, Head of Marketing, Active Iron
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