Athlete Sponsorship Success Stories | Sport Endorse

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Featured

Brand, Brand Ambassador, Pringles, Soccer/ Football

Pringles Partners with John Egan

to Celebrate Irish Football Fans’ Passion via Wilson Hartnell PR

Sport Endorse successfully facilitated a partnership between Pringles and Irish football star John Egan, making him the new Pringles Brand Ambassador. This collaboration, supported by Wilson Hartnell PR, celebrates the passion of Irish football fans. As part of the campaign, fans have the chance to win a trip to Europe’s top football cities. John Egan expressed his excitement, stating, “I’m delighted to team up with Pringles for this campaign. Irish football fans are known for their passionate support, and this competition celebrates their incredible spirit.” The partnership not only brings a unique opportunity to fans but also reinforces Pringles’ connection with the vibrant Irish football community.

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Brand, Brand Ambassador, Soccer/ Football, Specsavers

Zander Murray teams up with Specsavers

for an unforgettable campaign during Euros 2024

Retired Scottish footballer Zander Murray was the ideal choice for Specsavers’ unforgettable Euros 2024 campaign in Munich. Capturing the true spirit of the Tartan Army, Zander interviewed Scottish fans before the Germany v Scotland match, showcasing their joy and passion. These vox pops, filled with heartfelt and humorous responses, highlighted the powerful bond between the team and its supporters. In collaboration with Tangerine Comms, Sport Endorse successfully facilitated this amazing collaboration that reflected the power of sports sponsorships and genuine fan engagement.

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Brand, Brand Visibility, Nuasan, Purpose

Nuasan were looking for a Tennis player

for a Content Creation Campaign

We were delighted to connect Nuasan with up-and-coming Irish international tennis player Sarah Hawkshaw for an exciting content creation project. The collaboration involved a full-day photoshoot in Salthill and Galway, with Sarah at the centre of the campaign. The shoot, which took place in July, featured stunning backdrops provided by the Hyde Hotel and showcased Nuasan’s commitment to promoting an active lifestyle. With the entire Nuasan team on hand, the day was a success, capturing dynamic content that would be later used across their digital channels.

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Brand, Brand Visibility, Purpose, Soccer/ Football, Sport

Skin & Body Care Brand Partners with Shelbourne FC Women’s Team

to break into the Women’s Sports Market

Sport Endorse successfully connected Nuasan an active wear brand with Rebecca Creagh, Current Player Liaison and former Shelbourne FC player, for a targeted campaign. Rebecca promoted Nuasan’s natural and sustainable products on Instagram and provided the full Shelbourne Women’s Squad with the Nuasan range to aid in post-match recovery and during training. The partnership not only enhanced the team’s recovery routine but also highlighted Nuasan’s commitment to athlete wellness.

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AYA, Brand Visibility, Purpose

AYA Supplements Becomes Official Brand Partner

for Kerry Ladies Team for the 2024 Season

Sport Endorse successfully brokered a partnership between AYA Supplements and the Kerry Ladies Team for the 2024 season, making AYA the official brand partner. Through this collaboration, AYA will provide the team with a range of tailored nutritional products designed to enhance performance, aid recovery, and promote overall well-being. AYA’s commitment to supporting elite athletes is reflected in their close work with the team’s coaching and nutrition staff to customise supplementation strategies.

AYA marketing manager Aine Devlin expressed her enthusiasm, stating, “We are passionate about empowering athletes to achieve their full potential through superior nutrition, and we look forward to supporting the team as they strive for success on and off the field.”

Kerry Ladies Team manager Darragh Long added, “With their vitamins aiding in recovery and enhancing performance, AYA’s contribution is integral to our team’s success. Together, we’re poised to achieve the ambitious goals we’ve set for the year ahead.”

This partnership not only supports the athletes but also engages fans through promotions, events, and digital content.

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Brand, Campaign Activation, Purpose, Sport, Triathlon, Uriage

Uriage joins forces with Ultra Coach

for an Active Skincare Campaign

Meet Conor O’Keefee, the Ultra Endurance Coach who thrives in all weather conditions. As the ideal partner for this collaboration, Conor become an ambassador for Uriage skincare products, showcasing its effectiveness in active skincare. Through engaging Instagram videos shared with his almost 50K followers, Conor helped significantly boost brand awareness and engagement with Uriage products.

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Brand, Broadcaster, Campaign Activation, Filorga, Purpose, Sport

Filorga Enlists Ciara Kelly

for an Influential Beauty Brand Campaign

Ciara Kelly, a Medical Doctor, RTE Broadcaster, and prominent influencer in the beauty brand sphere on social media, teamed up with GA Distribution for a seamless product endorsement campaign on Instagram. Partnering with Filorga Laboratories, a leading cosmetics care brand, Kelly curated bespoke educational video content for her loyal followers. Her active involvement, including regular stories and content sharing over three months, ensured an engaging and impactful campaign.

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Avonmore, Campaign Activation, Weightlifting

Avonmore Protein Milk features Inspirational Olympic prospect

Thammy Nguyen, for a 'Day in the Life' content series

Sport Endorse athlete Thammy Nguyen collaborated with Avonmore Protein Milk to produce a “Day in the Life” video of an Irish Olympic prospect, business woman, and mother. The objective of the video was to showcase the ‘real’ side of the athlete from all angles, following Thammy throughout her day, including her morning routine, family life, exercise sessions, and work commitments. The ‘Bring Your All’ campaign featured five ambassadors including Thammy and was activated across TikTok, Instagram, and YouTube.

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Campaign Launch, Skechers

Shuz Group were looking for nationally acclaimed athletes

for the grand launch of their new flagship Skechers store in Ireland.

Sport Endorse brought together two iconic figures from Irish sports for the spectacular launch of Skechers’ flagship store in Dundrum Town Centre, Dublin. Who helped draw the crowds? Dean Rock, the illustrious Dublin Gaelic footballer with eight All–Ireland Championships, and Nina Carbery, a Champion Jockey, winner of Ireland’s Dancing with the Stars, and a coach on the TV series Ireland’s Fittest Family.

Fans of all ages were treated to the opportunity to meet, greet and talk with these sporting legends, creating lifetime memories. The new Skechers concept store, adorned with LED panelling at the shop front and a mesmerizing LED display above the till, stands as a true testament to innovation and style.

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Awards Night, Keynote Speaking, Ocean FM, Soccer/ Football

Ocean FM wanted an icon of sport

to serve as the Guest of Honour for the grand celebration of Ocean FM Regional Sports Awards.

We united Liam Brady, an Irish legend, who played Premiership football in the UK and Serie A football in Italy in addition to playing for Ireland with Ocean FM. An unforgettable evening of celebration for the Ocean FM Regional Sports Awards was enjoyed by all attendees. Liam’s presence added a touch of prestige as he paid tribute to the remarkable accomplishments of local sports heroes. This memorable event unfolded on Saturday, October 14, 2023, at The Radisson Hotel in Rosses Point, Sligo.

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Campaign Activation, Rugby, Specsavers

Specsavers needed a talented rugby star

to lead their Rugby World Cup 2023 Activation.

We connected Mike Haley, a well known Munster Rugby player, and Specsavers to collaborate on their 2023 Rugby World Cup Campaign. As a key element of activation, Mike actively engaged in on-camera vox pops in Paris at both the Rugby Village and the iconic Stade de France.

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Brand Ambassador, ISDIN, Surfing

ISDIN Ireland needed a well matched Brand Ambassador

to Promote Skincare & Sun Protection awareness

ISDIN wanted to find a brand ambassador that lives their values, and inherently understood the need to have skincare and sun protection. They selected Gearoid McDaid, renowned Irish Surfer via the Sport Endorse platform to collaborate on a social media driven campaign. The campaign aimed to educate the public who spend time outdoors all about spf, and how it is necessary to protect your skin even when the weather is not sunny! As part of this campaign the ISDIN logo was placed on his surfboard so the brand would be visible not only on the beach but also when he was competing in surfing competitions.

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Brand, Campaign Activation, Hockey, Popeye's, Social Media

Popeye’s Supplements in Canada were looking to

align with a well known ice hockey player to promote their products and used the Sport Endorse Platform.

The chosen athlete had to stop by their nearest Popeye’s Supplements location to collect product and then create content around their in-store and product use experience. Step-up well-known Goaltender, Dylan Ferguson! Dylan always ensures his body has the essential energy and nutrients it needs where he is on the ice or in the gym. Use of Popeye’s Supplements that are informed choice athlete tested was a perfect fit. He visited this local store and pushed out content about his experience via his social channels.

Featured

Campaign Activation

Green Isle Foods were seeking a sports influencer to demonstrate how easy

and tasty Donegal Catch fish is to cook and eat, in addition to it's nutritional benefits.

Leading Irish food brand Green Isle Foods leveraged the Sport Endorse Platform to source Ultra-runner Conor O’Keefe to represent Donegal Catch, highlighting the convenience and health benefits of coated fish to sportspeople and the general public for daily healthy eating. Conor produced very compelling video content which he pushed out on this social channels.

Client testimonial:
“We have found using the Sports Endorse platform really beneficial. The platform has enabled us to connect with some brilliant athletes who created wonderful content to support specific campaigns. I would highly recommend it.”
Caroline Mc Carthy, Digital Marketing Specialist, Green Isle Foods

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Athletics, Campaign Activation, Equestrian

Skechers Ireland enlisted athletes to generate excitement for their Liffey Valley & Tallaght store

and feature the new store and its opening offer of 20% on their social media

We connected Skechers Ireland with a selection of well known athletes on the Sport Endorse platform to help launch their newly refurbished store in Liffey Valley Shopping Centre in Dublin. Athletes visited the store in person over a specified weekend, received their choice of shoe and a selection of clothing, and in return they promoted an exclusive 20% discount via their social media content to their followers.

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Campaign Activation, Gaelic Football

Movember & JOE Media were looking for a sports star

for their campaign focused on encouraging men in Ireland to have open and honest conversations.

Lee Keegan, a Mayo Gaelic footballing legend, was selected by The Movember Foundation and JOE Media to participate in a male health awareness campaign in 2022. Lee and his Mayo teammate, Padraig O’Hara were asked to carry out a rucking challenge, on a picturesque Foxford trail. The aim of the challenge was for Lee and Padraig to share their struggles with each other, and in doing so to encourage young men to grab a mate, go for a walk and to have a real conversation about anything bothering them. This campaign series aimed to show the power of male friendships and highlights the importance of just being there for one another.

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Gaelic Football, Keynote Speaking, Rugby

VHI Healthcare and RSA Insurance were hosting

an International Women’s Day 2023 #EmbracingEquity in Sport event

Hannah Tyrrell, former Irish rugby international 7s & 15s player, current Dublin LGFA player, and a mental health advocate was selected to join the panel for an International Women’s Day 2023 event supported by VHI Healthcare and RSA Insurance. As always Hannah’s contribution was both insightful and articulate.

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Brand Ambassador, Paralympian, Puma

Puma Running were looking for an International athlete

as a long term brand ambassador

Jordan Lee, elite Irish Paralympian has been selected as an Official International Puma Athlete. Jordan specialises in the sport of High Jump and Long Jump and will be competing in the 2023 World Para Athletics Championships.

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AYA, Brand Ambassador, Rugby

AYA was looking for a sports star with nationwide relevance

and strong engagement on social media, and who is comfortable with media duties.

Robbie Henshaw, a professional rugby player, a British & Irish Lion, and a current Leinster & Ireland player was selected by AYA as a national ambassador for 2023 via Sport Endorse.This is a national campaign with AYA and Robbie which includes Above the Line and Below the Line marketing activities.

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Campaign Activation, NDC, Rugby

The National Dairy Council of Ireland was looking for a sports ambassador

to participate in their marketing campaign- From the Ground Up – Promoting sustainable Irish dairy production.

Eimear Considine, an international rugby player, and a teacher, was a great fit as a spokesperson for the National Dairy Council’s ‘From the Ground Up’ campaign. Eimear participated in a content shoot, a press conference, media interviews, and will be starring in the new EU funded NDC ad campaign in early January – Milk. It’s Good to Know its Good.

“Eimear Considine was a sports ambassador for us in 2022 and she was a pleasure to work with from attending events, doing press interviews to promote Irish dairy and starring in our new TV campaign going live in January 2023. We will definitely work with her again and would highly recommend her”

Cathy Curran | Communications Manager

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Coaching, Kelloggs, Keynote Speaking, Rugby

Kellogg’s Ireland was looking for a guest speaker for an internal event about building a winning team

The Sport Endorse Platform delivered a range of highly suitable speakers and Ronan O’Gara, Irish former Rugby Union player, and current Director of Rugby of La Rochelle in France was selected to be the guest speaker for the Kellogg’s Ireland event, held at the Castleknock Hotel in Dublin.

Ronan was invited to discuss transforming teams, leveraging diversity, and growing together.

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Alpro, Campaign Activation, Gaelic Football

Alpro were looking for a well known local sports influencer for their pop-up in Eyre Square, Galway

to drive sampling and social coverage for their Alpro This is Not M*lk product.

In September 2022, Alpro THIS IS NOT MLK launched a nationwide roadshow bringing its GAME CHANGING new drink, Alpro THIS IS NOT MLK, to Kildare, Waterford, Cork, Limerick and Galway.

Our platform connected Alpro with Paul Conroy, a Gaelic footballer with the Galway senior team, and a teacher, who helped activate Alpro’s IT’S M*LK BELIEVE carton exchange campaign at the Eyre Square Shopping Centre in Galway.

In his influencer capacity for the campaign, Paul attended a photocall for local press, was key to a sampling event engaging and talking with lots of consumers, and also pushed out the campaign messaging via agreed social media.

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Campaign Activation, Gaelic Football, Sports Direct

Sports Direct wanted a photoshoot with GAA athletes

for the Under Armour campaign to educate 16-25 year olds about the importance of training and fitness through various sports

In order to promote Urder Armour, Sport Direct Ireland sought athlete ambassadors. It was all about educating 16-25 year olds about the importance of training and fitness through various sports. Our brand partner wanted them to be inspired to train 2-3 times a week as a means of improving their overall fitness etc.

Two well known GAA players were sourced via the Sport Endorse platform.

Damien Cormer, who has been captain of Galway senior team which reached the semi-finals of the GAA Football All Ireland Senior Championship in 2018 and was a nominee for 2018 and 2022 Football All-Star, and

Paul Conroy, who also plays for Galway senior team, and has won three Connacht Senior titles and has three All-Star nominations.

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Campaign Launch, Gaelic Football, Zambrero

Zambrero wanted widespread coverage for their World Hunger Day event

by having a famous Irish athlete attend the meal packing event at their store in Hatch Street, Dublin 2 to take part in meal packing and some photography.

Zambrero Ireland held its first-ever meal-packing event on the World Hunger Day. The goal was to pack 30,000 meals to donate to people in need, so our brand partner sought out an athlete who could help reach widespread coverage for Zambrero and World Hunger Day.

Zambrero’s mission is end world hunger with the goal to donate 1 billion meals by 2025 and Boidu Sayeh, GAA Footballer was sourced via Sport Endorse for the ‘fun feel-good social event’.

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Brand Ambassador, Gaelic Football, Weightlifting, Youth Sports

ROS Nutrition was looking to grow sales revenue

and used the Sport Endorse platform to establish an Athlete Programme.

ROS Nutrition was looking to grow sales revenue and used the Sport Endorse platform to establish an Athlete Programme. 20+ athletes were engaged in the programme and brand awareness and sales showed a marked increase.

“Sport Endorse was instrumental in securing a range of elite athletes to represent ROS Nutrition. The app is user-friendly, there is a fantastic selection of athletes and sports represented and the support from the Sport Endorse team is second to none. They couldn’t have done more to assist our brand in partnering with suitable, high-profile athletes. I wouldn’t hesitate to recommend Sport Endorse for other companies looking for positive ambassador partnerships.”
Aoife Cassidy | Marketing Executive

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Campaign Launch, Gaelic Football, Inclusion

SuperValu wanted to highlight the importance of inclusion

in GAA sport with the launch of their #Bringiton campaign.

SuperValu wanted to illustrate their support of GAA football while highlighting the ever improving diversity of players in the sport with their #bringiton campaign. Leading ambassadors in Boidu Sayeh and Shairoze Akram for the multi-channel campaign were sourced via Sport Endorse.

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Campaign Activation, Gaelic Football, Specsavers

Specsavers wanted a living GAA legend

to be the focus of a Local Legends campaign as part of their activation of their Hawkeye sponsorship.

Specsavers wanted a living GAA legend to be the focus of a Local Legends activation campaign as part of their Hawkeye sponsorship. After some serious debate with Tangerine Communications (Specsavers appointed agency), the phenomenal Kieran Donaghy was selected. An enjoyable day in Tralee filming for the team resulted in a goal scoring 4-minute feature on Kieran, which racked up over 220K views on Facebook rapidly. Testimony to the enduing popularity of Star, and that “In Ireland, the GAA’s massive, but in Kerry they call it a religion” as he said himself.

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Foróige, Keynote Speaking, Paralympian

Foróige were looking for a keynote speaker for

their Leadership for Life Conference in 2022.

Foróige were looking for a keynote speaker for their Leadership for Life Conference in 2022. Step forward Jordan Lee, Irish international high jump athlete and Paralympian.

The conference, which was launched on August 2, 2022 at NUI Maynooth, brings together young people from the USA, Ukraine, Botswana, Zimbabwe, Nigeria, South Africa and Ireland to learn how to become leaders in their own lives.

Two hundred and fifty teenagers from around the world gathered to learn crucial life skills such as empathy, decision making, communication skills, critical thinking and team-work.

As part of the week-long conference, the delegates will met inspirational guest speakers, including Yemi Adenuga, an outspoken anti-racism advocate and campaigner and the first black woman to be elected as a public representative in Ireland, Professor Mark Brennan, the UNESCO chair for rural community, leadership and youth development at Pennsylvania State University, and Jordan who got rave reviews from the audience for this keynote address. Jordan ended up the conference with the following line: “Never let other people’s negativity hamper your will to achieve great things”.

“My story is one of resilience, perseverance and determination. I really enjoyed speaking to these young leaders and giving them a detailed insight into my life story and what I’ve learnt from my experiences to help them learn to thrive in perceived difficult circumstances and be able to achieve their goals.”
Jordan Lee | Professional High Jump Athlete, Paralympian

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Ayu, Brand Ambassador, Equestrian

AYU ethos’s is to empower women with the tools and knowledge to be their best selves,

and they were looking for a new face for their popular cosmetics.

AYU ethos’s is to empower women with the tools and knowledge to be their best selves, and they were looking for a new face for their popular cosmetics. Using Sport Endorse AYU reviewed a list of impressive women and Nina Carberry was selected.

AYU value hard work, loyalty, honesty, determination and family. Nina represents all of these values in her professional and home life, and has shown what you can achieve through hard work and dedication.

With plans for exciting products launching over the coming months, and a couple of surprises along the way, AYU is a makeup brand to watch, or even better, to use!

“I follow Ayu and Suzie O’Neill on social media so when I saw they were releasing tanning products I was genuinely excited, I just knew AyuGlo would be in a different class! I can already see and feel the benefits to my skin having used this tan over the last few weeks, the difference is remarkable.”
Nina Carberry | Professional Jockey (former)

“Nina has officially joined the Ayu family and furthermore, she just fit right in from day one! It makes sense, I guess as Nina personifies what the Ayu brand is all about, that dreams can come true if we have the courage to pursue them. Look at what she achieved in the saddle and since she hung up her boots and put on her strictly stilettoes, like oh my god what an inspiration she is for women everywhere.”
Suzie O’Neill | Owner

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Campaign Launch, Equestrian, Vhi

Vhi were launching the ‘More Than Running’ campaign

which highlights the various health benefits that participating in parkrun can bring to all those who take part.

Vhi were launching the ‘More Than Running’ campaign which highlights the various health benefits that participating in parkrun can bring to all those who take part. A small number of well known sports personalities were selected as campaign ambassadors, and former professional jockey Nina Carberry was a first past the post choice.

With events in every county in Ireland, parkrun, in partnership with Vhi, takes place each Saturday morning at 9.30 am in more than 100 locations across the country and is free to take part in. Leading by example, Nina put on her running shoes and participated in several park runs across Ireland.

“We love that there is a place for everyone at parkrun, whether you want to walk, jog, run or volunteer,” said Brighid Smyth, Head of Corporate Communications in Vhi. “Vhi is committed to helping our customers and communities live longer, stronger, healthier lives and our partnership with parkrun helps us deliver this.

In Ireland, more than 8,000 people take part every weekend, as walkers, joggers, runners and volunteers.

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Badminton, Brand Ambassador, Permanent TSB

permanent tsb is proud to be the first-ever title sponsor

to partner with both the Irish Olympic Team and the Irish Paralympic Team during an Olympic cycle.

permanent tsb is proud to be the first-ever title sponsor to partner with both the Irish Olympic Team and the Irish Paralympic Team during an Olympic cycle.

As Ireland’s leading personal and small business bank, the Bank values ambition, courage and excellence, three key factors in Irish high-performance sport and they are proud to be able to support Irish athletes as they compete on the world stage.

As part of the partnership, permanent tsb is delighted to be working alongside four world class athletes who will act as ambassadors for the Bank.

Tokyo Olympian, Nhat Nguyen, ones of badminton’s brightest stars who has his sights set on a podium performance in Paris 2024, was an ace selection. There is plenty of activation planned around permanent tsb’s sponsorship of the team, with branding on retail branches a first serve!

“We see our community ethos as a key differentiator for Permanent TSB and like us the Olympic and Paralympics are grounded in communities across the country, so this is a perfect partnership.

Athletic success depends on the support of families, friends, communities and coaches and our Olympians’ and Paralympians’ achievements inspire and raise the spirits of the entire nation. We’re starting a journey now that will take us to Paris 2024 and we look forward to supporting Team Ireland every step of the way.”

Eamonn Crowley | Chief Executive Officer, Permanent TSB

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Cycling, Equestrian, Increased Viewership, Shinawil

‘Dancing with the Stars’ production company, ShinAwiL,

were considering some sports starts for the show with airs on national broadcaster RTÉ.

ShinAwiL, a leading production company, that produces the TV program ‘Dancing with the Stars’ in Ireland that airs on RTÉ, were considering elite sports talent to take part in the 2022 TV show. Former Professional Cyclist, Nicolas Roche, and former National Hunt Jockey, Nina Carberry with both selected to participate, with both delivering strong performances. Nico managed to make it as far as the quarter-finals and had improved week on week. Nina and her dance partner Pasquale La Rocca made a formidable duo and went on to be crowned Champions of Dancing with the Stars 2022!

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Brand Ambassador, Mini UK, Triathlon

Laura Siddall was very passionate about wanting

to work with MINI UK. A world class triathlete with an engineering degree and a former officer in the British Army

Laura Siddall was very passionate about wanting to work with MINI UK. A world class triathlete with an engineering degree and a former officer in the British Army, Laura views the MINI brand as quintessentially British, with outstanding design and a tremendous heritage. As we always say, when an athlete is deeply passionate about a brand it can be a great fit, so we reached out to MINI UK.

The result? An opportunity for Laura, as a friend of the brand, to share her passion for MINI whilst also delivering key messages. A broadening of the MINI reach within the sports enthusiast audience that values the view of a top tier British athlete.

“I’ve been a long-time fan of MINI. It’s a brand that for me is so British and carries this heritage through its design over the years. My favourite film is the 1969 The Italian Job, and I mean how can you just not love this brand and the cars. I was delighted when through Sport Endorse I was made a Friend of the Brand for MINI UK. I’m lucky enough to be driving a new MINI Countryman, and even better, it fits my TT bike in the boot without needing to take any wheels off!”
Laura Siddall | Professional Triathlete

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Campaign Activation, Gaelic Football, Good 4U, Rugby, Soccer/ Football, Speed Staking

Good4U, a family owned business, creates wholesome food

with health benefits that go above & beyond basic nutrition.

Good4U, a family owned business, creates wholesome food with health benefits that go above & beyond basic nutrition. Functional, Healthy & Honest and Tasty, and made in Sligo in Ireland. When Version 1.0 of the Sport Endorse platform was launched, Good4U engaged with 15 athletes to help boost brand awareness and garner product reviews.

“The new platform looks great, the very best of luck with it. We’re happy to collaborate with so many athlete ambassadors on it.”
Mark Butler | Sales Media Marketer

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Campaign Activation, Gaelic Football, Irish Sport, Nuasan, Rugby, Soccer/ Football, Speed Staking

Nuasan, a producer of natural Irish-made skin & bodycare

that soothes muscles, joints, and protects skin turned to elite athletes to help with their product launch.

Nuasan, a producer of natural Irish-made skin & bodycare that soothes muscles, joints, and protects skin turned to elite athletes to help with their product launch. Engaging athletes from four different sports helped ensure they got broad reach, and successful collaborations.

“One thing I was really shocked or surprised by when I initially signed up, I couldn’t believe that I would now be able to access so many professional athletes. We are still a small brand, we are a new brand still trying to build momentum, and didn’t think it was going to be feasible to collaborate with these athletes. In normal circumstance, pre Sport Endorse I would have found it much more challenging to setup such collaborations with a longer lead time, getting started and getting going. The platform itself delivered all that!”
Maria O’Donnell | Sales & Market Manager

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Benetti Menswear, Campaign Launch, Coaching, Rugby

Benetti Menswear wanted to launch their AW21 range

using a well known brand ambassador.

Benetti Menswear wanted to launch their AW21 range using a well known brand ambassador. Ronan O’Gara was selected and the launch was timed with the 2021 Rugby Nations Series games. It received excellent coverage as Ronan was able to comment on the Irish team’s prospects against the mighty All Blacks. Multi-year deal.

“Ronan is great to work with and is hugely popular with our retailers and the public alike, and Sport Endorse have been great too!”
Vincent Nally | Consultant

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Brand Ambassador, Gaelic Football, Mind Your Mouth

Mind Your Mouth, is a 100% Irish owned brand

that aims to provide quality and cost-effective oral care products and services to our customers, all in the convenience and comfort of your own home.

Mind Your Mouth, is a 100% Irish owned brand that aims to provide quality and cost-effective oral care products and services to our customers, all in the convenience and comfort of your own home. MYM were looking to increase awareness of a safe and effective custom gum shield product that is suitable from non-contact sports to Boxing and MMA. They used the platform to secure Gaelic football player Shauna Kendrick as an ambassador for the product.

“Great platform to find a huge variety of sports persons, we were extremely pleased with the number of contacts we made in our ambassador search.”
Matthew Hogan | Co-Founder

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Brand Ambassador, Rugby, Wellington Eye Clinic

The Wellington Eye Clinic was looking for a brand ambassador

who was active in the sports arena and who would benefit from, and extol the virtues of, laser eye surgery.

The Wellington Eye Clinic was looking for a brand ambassador who was active in the sports arena and who would benefit from, and extol the virtues of, laser eye surgery. With over 40 years experience in Ireland, the Wellington Eye Clinic is a Consultant delivered clinic, which provides excellence in this high demand area of eye surgery, along with a top-class client service Claire McLaughlin is not only a doctor herself, she has also been involved in international rugby for the Irish women’s rugby team, currently rehabbing a long-term injury, and also works as a rugby pundit with the BBC, so she was the ideal person to work with the Wellington Eye Clinic.

“My experience in the Wellington Eye Clinic was fantastic. From start to finish, the whole team were professional, friendly, and completely put me at ease. I have worn glasses and contact lenses for over 20 years, and have gotten increasingly frustrated with the discomfort of lenses, and the hassle of wearing glasses. With my work shifts in A&E, and all my training, it meant I could be wearing my contact lenses for 12+ hours, which I knew was not good for the health of my eyes.

I had considered getting laser eye surgery for a number of years, and decided to go for it, after looking into Wellington Eye Clinic, and asking a lot of questions, which the team in the clinic were incredibly well able to answer. I found the whole process fascinating, and was so impressed by how quick and streamlined it all was. The laser eye surgery itself only lasted around 15 minutes, and by my consultation the next morning, my vision was 20/20! I still can’t quite believe how perfect my vision is- it’s honestly been life changing for me, in my job, my sport and in everyday life.”
Claire McLaughlin | International Rugby Player

“Speaking about working with an ambassador, Dr Arthur Cummings, Medical Director of the Wellington Eye Clinic said, “It has been a fantastic and beneficial experience working with the team at Sports Endorse. Declan and Manav are always available to assist us with any questions and have taken time to understand our business and requirements when working with an ambassador. They are a super partner to work with in assisting us in our goals to find the perfect ambassador for the Wellington Eye Clinic and we look forward to working with them all again soon.”
Dr. Arthur Cummings | Consultant Ophthalmic Surgeon & Medical Director

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Brand Ambassador, Cycling, Remus Uomo, Rowing

Remus Uomo, a leading men’s fashion brand

wanted to promote their AW21 collection and used the Sport Endorse platform to select two ambassadors.

Remus Uomo, a leading men’s fashion brand wanted to promote their AW21 collection and used the Sport Endorse platform to select cycling legend Nicolas Roche and Olympian rower Philip Doyle as influencers. Both gentlemen were kitted out in sharp outfits to ensure they look as smart out of sports gear as they do when in it!

“We found the team at Sport Endorse incredibly helpful and full of energy and ideas when we first enquired about using their platform. The platform itself proved to be of great value, allowing the brand to gain access to two of the countries best athletes allowing us to build followers and awareness for the brand.”
Michael Finlay | Brand Director

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Athletics, Campaign Activation, Gaelic Football, Grant Thornton, Rugby

Grant Thornton run an excellent all-island community involvement 5km

called the GT5K in conjunction with Athletics Ireland.

Grant Thornton run an excellent all-island community involvement 5km road race, called the GT5K, in conjunction with Athletics Ireland. They have sourced local city ambassadors, the overall race ambassador, and social ambassadors via Sport Endorse over a number of years. Irish international runner Brian Gregan was the Dublin race ambassador and then the overall race ambassador the following year. Rugby player Eimear Considine and GAA football player Boidu Sayeh were social ambassadors, and for the 2022 GT5K, international rugby player James Lowe is a race ambassador.

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Boxing, Brand Ambassador, Ireland West Airport, Rugby

Ireland West Airport was looking for sports ambassadors

to help promote the use of the airport for international travel. As an airport for the people of the region, supporting local sports talent was a fitting move.

Ireland West Airport was looking for sports ambassadors to help promote the use of the airport for international travel. As an airport for the people of the region, supporting local sports talent was a fitting move so Connacht and Ireland rugby player Jack Carty, and Donegal and Irish boxer Jason Quiqley were both selected. Photo and video shoots, campaigns and social media were in the mix, and the airport did an excellent job of utilising the assets.

“I’m delighted to team up with Ireland West Airport. I always love using the airport, It has such a homely feel, but now having them part of the team makes it even more special.”
Jason Quigley | Professional Boxer

“We were delighted to work with Sport Endorse on campaigns involving both jack Carty and Jason Quigley -two outstanding sporting ambassadors for the West and North West of Ireland. Ireland West Airport was looking for sports ambassadors to help promote the use of the airport for international travel. As an airport for the people of the region, supporting local sports talent was a fitting move so Connacht and Ireland rugby player Jack Carty, and Donegal and Irish boxer Jason Quiqley were both selected. Photo and video shoots, campaigns and social media were all used as part of the partnership and we were delighted with how both campaigns worked out.”
Donal Healy | Head of Marketing, Aviation Business Development & Communications

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Campaign Activation, Gaelic Football, Specsavers

Generating a bit of buzz for Specsavers

in advance of an All-Ireland Football final, with a mini-activation campaign.

Just before the 2021 All-Ireland Football final, Tangerine Comms were assisting Specsavers with activation around their GAA sponsorship. A mini-activation campaign was executed where some “little journalists” interviewed a key player from both the Mayo and Tyrone teams (which competed in the final). The players and most of the interviewing panel were sourced via Sport Endorse. A great buzz and lots of excited fans contributed to a successful activation.

“We’ve been working with Sport Endorse for over two seasons now around activation of the Specsavers , and simply put, they get things done when others may say it isn’t possible.”
Filsan Yusuf | Senior Digital Account Director

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Campaign Launch, Magnet+, Rowing

For the launch of Magnet+ a sports celebrity

was sought who personified excellent performance on both an individual and team basis.

Representing the retail division of the Speed Fibre Group, Airspeed Telecom and Magnet Networks joined forces to become Magnet+ in September 2021. Magnet+ is built upon a foundation of performance excellence powered by people, which Eimear Lambe, a Tokyo Olympics’ bronze medal winner for Ireland in a rowing crew of four exceptional women is no stranger to. Individual excellence combined to deliver a team podium performance, a lot of similar qualities are required to deliver as Ireland’s largest connectivity provider!

“The team at Sport Endorse were a pleasure to work with, they were on hand in the lead up to our photoshoot and on the day were more than accommodating with our requests. A great experience all around and one we will no doubt repeat!”
John Delves | Managing Director

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Brand Ambassador, Revive Active, Soccer/ Football

Revive Active wanted greater brand penetration

in the UK and found a great match in Ireland and Sheffield United player John Egan via Sport Endorse.

Revive Active wanted greater brand penetration in the UK and found a great match in Ireland and Sheffield United player John Egan via Sport Endorse. John, who made the Premier League Team of the Season so 2019/20 and has captained Ireland, was appointed a Brand Ambassador for the Zest Active product. Further to this, Zest Active became the official immunity brand for Premier League club Sheffield United, known as ‘The Blades’ for 2020/21.

“I’m really excited to work with an Irish brand like Zest Active. It is great to have them on board as our official immunity partner at Sheffield United. I’ve been training and playing at a professional level for many years now and I use Zest Active as part of my daily routine.“
John Egan | International Football Player & UK Premiership Player

“Working with Sport Endorse is a pleasure. We’ve been very happy with the partnerships we’ve secured and look forward to driving our business in the UK via the platform.“
Daithí O’Connor | MD and Founder

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Affidea, Brand Ambassador, Hockey

Affidea were looking for a sports ambassador

who understood the importance of MRI scans and how access to excellent diagnostic scans can help significantly reduce time-out due to injury. Likewise they wanted to promote the benefit of their ExpressCare walk-in minor injury clinics to all sports players as they can get injuries attended to quickly. Hockey World Cup silver medallist and Olympian Chloe Watkins was a perfect choice as Chloe is enjoying a long career as an elite international player and aims to compete at the Paris Olympics in 2024.

Affidea were looking for a brand ambassador who understood the importance of MRI scans and how access to excellent diagnostic scans can help significantly reduce time-out due to injury. Likewise they wanted to promote the benefit of their ExpressCare walk-in minor injury clinics to all sports players as they can get injuries attended to quickly. Hockey World Cup silver medallist and Olympian Chloe Watkins was a perfect choice as Chloe is enjoying a long career as an elite international player and aims to compete at the Paris Olympics in 2024.

“I am delighted for the opportunity to work with Affidea as their ExpressCare service is excellent. As an international hockey player I am acutely aware of the need for accurate diagnostics to help with injury recovery, and Affidea can help people get injuries attended too rapidly.“
Chloe Watkins | International Hockey Player

“Working with Declan and the team at Sport Endorse has been an absolute pleasure. They have a clear understanding of our business and how to match a suitable Ambassador to fit our brand. They are forthcoming with advice and suggestions to help you maximise your agreement with your chosen athlete. I would highly recommend them! “
Muireann Feirteir | Head of Business Development & Marketing

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Brand Ambassador, Energia, Rugby

Energia were looking for a sports ambassador

that speaks the Irish language to be one of three ambassadors for the ‘Seachtain na Gaeilge le Energia’ (Week of Irish with Energia) annual event. As a fluent Irish speaker, Eimear Considine was a great match.

Energia were looking for a sports ambassador that speaks the Irish language to be one of three ambassadors for the ‘Seachtain na Gaeilge le Energia’ (Week of Irish with Energia) annual event. As a fluent Irish speaker, Eimear Considine was a great match.

“We were delighted for the opportunity to work with Eimear Considine as Seachtain Na Gaeilge le Energia in 2020. Sport Endorse made it a seamless experience and really aided the campaigns overall success. Eimear and Sport Endorse were both a pleasure to work with. “
Lorna Danaher | Sponsorship Manager

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About Us

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+353 1 546 1103

hello@sportendorse.com

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