In a second feature with the Irish Independent, Trevor Twamley of Sport Endorse breaks down the data behind Rory McIlroy’s surging Instagram following. After adding 400k followers in just a few days, McIlroy’s audience is now an even more powerful tool for global brand impact.

Sport Endorse CEO Trevor Twamley was recently featured in the Irish Independent, sharing expert insight into Rory McIlroy’s commercial rise following his historic Grand Slam win. Twamley explains how McIlroy’s endorsement earnings could skyrocket to $100M annually, with brand royalties and performance bonuses playing a big role.