ENERGIA | Lorna Danaher

For the first episode in a series where we explore the collaboration between brands and sport and what best practice looks like, we were delighted to have Lorna Danaher, Sponsorship Manager for Energia, as our guest.

Energia is one of longest providers of green energy across the island of Ireland, and has over 250,000 customers, and as a brand, it has a strong history of aligning with sport. Lorna’s experience around sponsorship for both Energia, and companies she worked with before, mark her out as an authority on sponsorship, working with sport, and how to ensure mutually beneficial outcomes.

Show Notes:

01:17 Lorna’s involvement in sports

02:09 How to stay motivated

03:16 What makes Energia special

04:10 Current partnerships

05:58 Grassroots approach

08:02 Stacey Flood and Hugo Keenan as brand ambassadors

10:09 Most satisfactory collaboration to-date

17:25 Yes/No on social media

19:24 TikTok Six Nations a good thing

21:00 The team in Energia that make the sponsorship’s succeed

24:15 Mitigating risk in sponsorship

27:17 Can sport work for different industries

29:33 Does sport transcend cultures

31:10 Challenges or innovation in sport

32:49 Measuring ROI on sponsorship

35:51 Best sporting moments to-date

38:24 Tough moments

40:10 Funniest sports person

42:43 Nerves of steel sports person

43:26 Biggest sports fan in the office

44:40 Sporting hero, best sports event ever, favourite way to relax, best things to happen so far this week

45:14 Hopes for the rest of 2023


GYMZYG | Muhammad Azmi

It was great to talk with Muhmmad Azmi, Founder of GYMZYG, a new UK based brand that aims to give people improved confidence by ensuring that the gym gear they wear fits properly. We discuss why Muhammad founded GYMZYG, what the aims for the brand are, why sports people make sense to help promote the range, and how AI is helping the brand to differentiate itself in what is a crowded market.

Show Notes:

01:17 Muhammad’s involvement in sports

03:37 Why GYMZYG was founded

05:17 Delivering value to customers

07:37 Brand values

10:35 What’s behind the name GYMZYG

13:07 Core products at the moment and plans for product range

17:18 Importance of technology to the business

19:38 Biggest challenge to-date

21:23 Best success so far

24:12 Staying motivated

26:34 Managing currency exposures

28:25 Purpose and aims for the brand

31:29 Sporting hero

33:14 Favourite way to relax

33:39 Favourite music

35:01 Favourite meal

37:29 Languages spoken

38:57 Complexity around sizing

42:23 Open to discussion with athletes


Michael Flowers

It was a pleasure to talk with Mike Flowers, a talented American basketball player who attended Western Michigan University, played for the South Alabama Jaguars, and also Washington State. A D1 Scholarship athlete, Mike was named the Sun Belt Conference’s Newcomer of the Year in men’s basketball in 2020-21 and currently plays for the VfL Kirchheim Knights in Germany as a combo guard. Hear how he has adjusted to Europe, his advice for collegiate players, and more about his story.

Si McNally

In our latest podcast, you will hear a great story about one of our rights holders in professional motorcycle sports – OMG Racing.

Declan Bourke, our co-founder, talks with Si McNally, Head of Communications at OMG Racing.

You’ll learn how OMG Racing went from being new kids on the block in 2018 to championship winners in 2022.

You’ll also hear Si’s views on rider mindset, what makes the sport so engaging with over 9.4million viewers of the championship in 2022, and what’s in store for the 2023 season.

Learn how your business could benefit from partnering with a champion team with a fan base that reaches from the UK to Asia – contact us at partnerships@sportendorse.com now 💪

Enjoy the listen!

Alex George

Cross country runner and England international athlete Alex George talks to Sport Endorse Co-founder, Declan Bourke. Alex attended the University of Arkansas in America, where he was an NCAA All-American, SEC Champion, and Runner of the Year in 2016. He was also the European junior 5000m champion in 2015 and recently finished Milano Cross Challenge as champion in the 5K XC. Listen to Alex’s experience as a full scholarship student athlete in America, his passion for books, his interest outside of sports and the kind of sponsors he thinks make sense.

Hayley Nolan

In this episode of The Sitdown With Sport Endorse podcast, we feature the story of an Irish female athlete with a bright future in competitive football. In addition to playing college football in America, Hayley is now a professional football player for London City Lionesses. Hayley is available for partnerships and collaborations on the sport endorse platform for sponsors to unlock the potential of sports ambassador marketing.

In spite of the record ticket sales and live global audience during this year’s Women’s Euro 22, the sponsorship dollars that go to women’s sports and female athletes are still a small fraction of those allocated to men’s sports and athletes. With this episode, we hope to contribute to changing this by getting more brands to listen in.

Georgie Kelly

Tune in to this episode, where we speak with professional footballer Georgie Kelly, the centre-forward from Rotherham United and leading Irish goal scorer in 2021.

Joel Fearon

Joel is an Olympic medalist who has excelled at elite level in Athletics and Bobsleigh, representing Great Britain on the world stage in both sports.

Shelayna Oskan-Clarke

On this episode, listen to the ever determined Shelayna OSKAN-Clarke who is a professional middle distance athlete. Shelayna is a multiple 800m British indoor and outdoor champion and has represented Great Britain on numerous occasions at the European, World and Commonwealth championships and the 2016 Olympic Games. She is also 2x European medallist (Gold and Silver) and World Bronze Medallist. Outside sport, Shelayna has a BSc in Sports & Exercise Science and is a personal trainer.

Si McNally

Buckle up for a thrilling episode featuring the commercial & communications manager of a professional motor-sports racing team.